I am happy to continue the development of my Best 23 Miles concept to the bigger "Tucson: Best Mexican Food in America" campaign with my friends at Visit Tucson.
(pictured: A tasty spread of delicacies at one my favorites, El Merendero on S. 12th Ave)
"Tucson is staking its claim for America's best Mexican food with the help of a new promotional campaign from Visit Tucson.
The goal is to introduce a concept that all Tucsonans know to be true to the rest of the nation. The new title of America's Best Mexican Food builds on Tucson's well-established culinary merit.
"People travel here just for the food, and we've already been identified as a culinary destination as the first UNESCO City of Gastronomy in the U.S.," said Felipe Garcia, Visit Tucson President and CEO. "This is the logical next step. Our close proximity to the border, shared history, and cultural ties have forged authentic Mexican food in Tucson."
Along with the launch of digital advertising, Visit Tucson will release an online passport this winter to guide foodies on a delicious adventure through the city. Locals and visitors can use the passport to earn rewards and prizes like t-shirts and stickers at participating eateries, while restaurants can join to be included in food guides, taco trails, and raspado roundups. "
Check out the new website/restaurant guide
and explore the Best Mexican Food in the Country!